As we're starting alpha tests within a few organizations this is becoming an interesting point. How do you talk your boss into using something innovative? This can be very difficult depending on industry or department in question.
Sending a well formulated email is a start. What's your take?
Into the Fray: How Should Companies Approach Collaboration Marketing Given the Potential Risks?
Deloitte Debates
 Social networks, blogs and other communication technologies make it possible for almost anyone to influence how other people perceive your brand and products. Some companies have already begun to use these technologies – the practice we call collaboration marketing – while others are actively debating the wisdom of jumping into the fray. How much should you invest? What are the risks?
| Collaboration marketing allows us and our most loyal customers to influence conversations that affect how people perceive our company and our products. |
| Collaboration marketing is a good way to learn what customers really think and want. We can adapt our products or services by incorporating a formal collaboration feedback loop into our development process. |
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