1 Establish a brand
2 Sell, and at higher prices
3 Market, convey benefit and justify higher prices
4 Add value to services, accumulate timely knowledge
5,6,7,8,9 Please comment
My response to the ROI roadblock is this - How does your boss measure the ROI of attending Chamber mixers, participating in Associations, and dropping in on networking luncheons? Done correctly, social networking on sites like Facebook is really no different - you don’t measure participation based on direct sales, you measure success based on identifying one potential strategic partner, acquiring one actionable bit of advice, or striking up a conversation or two that may eventually lead to developing a new customer. That kind of sounds like a set of solid networking objectives doesn’t it?
By identifying and clearly stating your objectives for social network participation (objectives not unlike those of participating in your local Chamber) you can more easily identify the networks that make sense, the type of engagement you need to create, and, most importantly, how much time and energy you can afford to invest to reach your objectives.
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