The Business case for Transparancy

What other transparency strategies did you think of?

clipped from mashable.com 5 Ways to Make Your Business More Transparent clipped from mashable.com drag to share clipped from mashable.com 1. Don’t Fake It — Talk About What You Know It’s just as important to be viewed as a person with a lot of talented resources as it is to be viewed as an expert. 2. Have an Opinion, But Stay Open to Other Views 3. Be Truthful When Facebook revised their user terms of service, for example, the company did a poor job of communicating the changes to users. As a result, Facebook was forced to go on the defensive when users instinctively mistrusted certain changes that affected their user rights. 4. Be Timely and Responsive 5. Think Community More and more, companies are incorporating transparency into their marketing efforts. Why? The reason, according to Debbie Weil, a corporate social media consultant and author of The Corporate Blogging Book, is because customers and stakeholders increasingly expect it. “It (transparency) is the new operating standard,”